Helping female founders build custom, winning sales motions from cold to closed–and everything in between. We advise on software procurement, CRM buildouts, multi-channel outreach, pitch decks, hiring, training high-performing talent, and much more. Using a creative and modern approach, we'll work together to build a system that's aligned with your goals, vibes, and vision. #embracethepip
Founder
Allie got her start as an entry-level SDR at Attentive, a high-growth unicorn startup, where she quickly made a name for herself—crushing 450% of her ramping quota and winning the sales contest every quarter against 50+ peers. She later brought that same drive and creativity to her family’s industrial auction business, where she built a sales motion from the ground up and went on to generate 50% of the company’s revenue in just her second year. Today, Allie’s on a mission to empower women to thrive in sales—and have fun doing it!
Personalized gifting. Authenticity. Genuine curiosity. Human connection. Story telling. Next steps. Being funny. Keeping it casual. Going off-script. Consultative approach. Trying to help. Apologizing when you mess up. Sweatshirts. Camera on! Contagious enthusiasm. Being weird. Stalking your prospects before the call.
Being boring. Not following up. Talking about the weather. Giving up too soon. Extreme professionalism. Being normal. Doing what's always worked. Manual and tedious activities. Saying “Hope this finds you well." Car salesman vibes. Giving the same pitch every time. Calendly links. Following a script. Being shy. Losing deals... #NeverAgain.